Marketing Manager - France/BeNeLux - Fanatics Collectibles

Job Description

The Marketing Manager France & BeNeLux is a crucial role in driving the growth and visibility of Topps’ Sport and Entertainment collectibles in the French and Benelux markets. The successful candidate will be responsible for developing and executing marketing strategies, managing relationships with key partners, and ensuring the effective promotion of our products across various channels. The key responsibilities are:

Marketing Strategy And Planning

Develop and implement effective marketing plans and brand strategies for sport & entertainment collections tailored to the French and Benelux markets.

Manage all elements of consumer marketing/promotions, including consumer research and analysis, advertising, trade promotion, online marketing, financial analysis, and budget management.

Oversee and manage the successful creation of TV commercials from script to broadcast.

Content And Social Media Management

• Work closely with the Social Media Manager to produce engaging content for Topps’ social media channels, including influencer marketing, to increase the reach and engagement of our collections.
• Collaborate with creative teams to produce compelling content for social media, ensuring alignment with brand guidelines and marketing objectives.
  
  

Relationship And Partnership Management

• Create and develop relationships with high-profile partners such as football governing bodies, football clubs, and brand partners.
• Manage new licenses and contract renewals with professional football clubs in France and the Benelux region.
• Explore new opportunities to work with brand partners and organizations to extend the reach of all collections, including promotion, sampling, and mutually beneficial competitions.
  
  

Event And Project Management

• Organize and execute successful large-scale audience-focused events across multiple cities in France and the Benelux.
• Develop project teams and outline critical paths, timelines, and deliverables to ensure timely and effective execution of marketing initiatives.
  
  

Budget And Financial Management

• Accurately manage the promotional and advertising spend for each collection, ensuring alignment with the budget.
• Work with sales teams in France and the Benelux to develop retail plans for each product, ensuring maximum market penetration and sales growth.
  
  

Cross-functional Collaboration

• Collaborate with internal and external teams, including agencies and suppliers, to execute marketing activities effectively.
• Manage PR, online, and media agencies to develop cost-effective ideas that promote the company and its products.
  
  

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 5-10 years of marketing experience in sports/entertainment or relevant consumer products.
• Proven track record of delivering successful marketing campaigns.
• Strong passion for and comprehensive knowledge of football and sports.
• Self-confident, energetic, proactive, organized, highly detailed, and goal-oriented.
• Strong influencing, communication, and interpersonal skills with a ‘can-do’ mindset.
• Ability to work collaboratively and autonomously in a fast-paced team environment.
• Proven ability to multitask, juggle multiple projects, and effectively determine priorities.
• Experience working with an international, decentralized team.
• Hands-on, pragmatic, and results-oriented.
• Ability to think creatively and strategically while also being able to execute flawlessly.
• Fluent in French and English; Dutch proficiency is a plus.
  
  

Preferred Qualifications

• Experience working in the French and Benelux markets.
• Experience working for an international company.
• Personal affinity with or direct experience in collectible sports and entertainment products.
  
  

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.